SQL Power DQguru

Data Cleansing & MDM Tool

The SQL Power DQguru helps you cleanse your data, validate and correct addresses, identify and remove duplicates, and build cross-references between source and target tables. This provides business users with complete and accurate data, and a single 360-degree view of all business entities, such as customers, products, representatives, employees, suppliers, or business units.


  • Intuitive GUI allows for quick adoption and use by data analysts
  • Intuitive ‘transform’ process interface allows you to rapidly build and deploy data conversion work flows
  • Users can define their own data matching criteria
  • Duplicate verification via SQL Power’s innovative interface
  • Merge duplicates and their related data
  • Can be used for initial or periodic data clean-up
  • Generates cross reference tables to link source system identifiers to target database identifiers
  • Extensive support for transformation and matching functions:
    • Concatenation
    • Double Metaphone, Metaphone, Refined Soundex, Soundex phonetic coding
    • Alphabet case conversion
    • String substitution
    • Substring and substring by word
    • Word substitution through the translation of words or groups of words
    • Merge rules for column, table and related table merges
  • Varying levels of data transformation are also supported to help manage the development and execution of data cleansing processes:
    • The Match Engine identifies duplicates, storing the results in a target table, without modifying the source data
    • The Merge Engine removes duplicate records from your source data according to the rules you have defined
    • The Cleansing Engine replaces records in your source data with reformatted data as per your rules
  • Extensive support for many databases as for source and target data (See System Requirements for a complete list)

Whether you’re building a Data Warehouse, Data Mart or CRM, the SQL Power DQguru goes a long way towards ensuring the data integrity of your decision support environment or CRM database.

Comprehensive Match Validation Screen

Matches are described as colour-coded Match Diagrams, as well as highlighted deltas.

Intuitive Transformation Process

The Data Conversion workflow can be manipulated easily by arranging and connecting individual process steps.

SQL Power DQGuru News, Reviews & Blogs

Pentaho Kettle Solutions by Matt Casters, Roland Bouman, Jos van Dongen

DQguru by SQL Power is a specialized and powerful tool that can help you deduplicate reference data.

Braintapper Knowledge Solutions

DQguru is a good tool for advanced end-users who don’t want or need to be messing around with complicated SQL (or regular expressions, for that matter) to perform common data cleansing tasks.